Laurent MAYER

Laurent MAYER

Business Officer

Expert praticienChangemaker
Biographie

Laurent Mayer est un expert du business development et de la transformation digitale, reconnu pour sa capacité à structurer et accélérer la croissance des entreprises.
Entrepreneur expérimenté, il a dirigé et restructuré plusieurs entreprises et business units, avec un focus sur la performance et la croissance.
Spécialiste des cloud services, du mobile business et du printing business, il accompagne les organisations dans leur transformation digitale.
Son parcours couvre la gestion de projets complexes, la direction de comptes clés et le management transverse.
Il a développé des solutions pionnières en social media, marketing 360° et contenus digitaux (musique, vidéo, images, jeux).
Fondateur de LMi, holding dédiée au conseil opérationnel et à l’investissement dans le digital, il a cofondé Grafeez, réseau multicanal de services print & cloud.
Il a également exercé des fonctions de CEO chez Dialogfeed, pionnier européen des social walls multi-écrans, et Engagement Partner chez eKomi, leader des ratings & reviews.

Ses réalisations incluent l’ouverture de franchises, la création de réseaux de distribution multicanaux et la mise en place de plateformes e-commerce intégrées.
Laurent Mayer a collaboré avec des acteurs majeurs des télécoms et des médias, tels qu’Orange, Bouygues, Alcatel-Lucent, TF1 et Universal.
Il a dirigé des équipes commerciales et marketing en France et à l’international, couvrant B2B, B2C, B2B2C et franchise.
Son expertise s’étend aux partenariats stratégiques, à la négociation de financements (LBO, VCs) et aux opérations de croissance externe.
Résolument digital business centric, il met en avant l’innovation et la performance pour accélérer la compétitivité des entreprises.
Communicateur et networker, il favorise la création de synergies durables et la mise en relation d’écosystèmes.
Optimiste et orienté résultats, il incarne une vision pragmatique et internationale du développement des affaires.

Expérience professionnelle· 24
  • Entrepreneur coach

    Melcion, Chassagne & Cie

    September 2025-Present

  • Artist trainer and coach

    La Condamine

    March 2025-Present

    Training courses for illustrators, artists working in cinema, theater, and music, art schools and architecture schools, and all schools that need to introduce students to the entrepreneurial and commercial aspects of the fine arts, crafts, architecture, and other independent professions.

  • Art impact dealer & leaser

    Art & Financement

    June 2023-Present

    Art & Financement trades in works of art and offers impact art leasing developed by LMinvest, a brokerage firm that enables companies and professionals to finance their investments in works of art while paying less tax.

  • Marketing & Communication Consultant

    Dialog-Agency.com

    June 2020-Present

    Consulting agency in 360° marketing and digital communication: web, e‑commerce, phygital, social media, and hybrid events. Clients : • Carax.com • SportDocFestival.com • Go-4.art

  • Business Office France & international

    LM-Invest Consulting

    January 2011-Present

    LM-Invest Consulting is a strategic and operational consulting firm specializing in business development and marketing, which supports B2B companies with a 360° approach integrating digital commerce, sales, and marketing communications. It works on multichannel strategy, partnership management, digital transformation, and project management, covering a variety of sectors such as art, SaaS, IT, telecommunications, media, retail, and events. His mission also includes teaching and coaching entrepreneurs, supporting clients ranging from arts NGOs to innovative SaaS publishers, art market players, and industrial companies, in order to promote their growth and success in French and international markets.

  • shareholder / board advisor

    NS Cards SAS

    May 2006-Present

    Strategy & business developement on for a smart innovative prepaid card solution. You buy a prepaid card in a large european Point Of Sales network, and you can pay on line with your card

  • Development Manager

    Art Collector Invest

    April 2023-june 2024

    Development and marketing of art rental/leasing offers for businesses and professionals > Creation of a network of reseller partners: galleries, art dealers, art advisors, consulting firms, accountants, etc. > Building art collections / Art investment advice / CSR / Tax exemption => ArtCollectorInvest.com

  • Business Development

    Artmajeur

    January-may 2024

    ArtMajeur.com is an art market place world pioneer since 2000. Mission to launch 3 new B2B offers: Digitalisation solutions for 2 key art business players Art leasing offer to finance art investment in B2B and B2B2B Partnerships & communication strategy with art fairs, galleries & media + reshapping of the magazine

  • Business Office @ Head of Application Services

    Capgemini

    August 2022-August 2023

    Consulting Mission for Application Services HQ Working on 80 offers porfolio, marketing & communication Go to market offers: cloud, move to cloud, mainframe modernization, sovereignty & trusted cloud Focus on move to cloud business - digital transfo - ecommerce - CRM - UiUx - sustainability - cybersec Partnering with Adobe, AWS, Google, Microsoft Azure & Dynamics, OVHCloud, Salesforce, Service Now, ... Business development, big deal shaping, bid management multi practises, transverse group (Invent, CIS, Engineering, Sogeti)

  • Marketing Lecturer

    ESSEC Executive Education

    May 2016-December 2023

    Lecturer in strategy content/social media Exec MBA

  • Consultant Consultant

    THE-DIALOG.com

    April 2021-August 2022

    THE DIALOG is a spinoff of Smyler.live & Dialog Solutions SA: > With proven technologies and loyal customers, THE DIALOG is a digital agency expert in web communication @360°, social media & platform rethinking.

  • Senior Business Development Consultant

    SYMOLIA

    December 2021-July 2022

    Business development for SYMOLIA, smart tech service french company, fast growing in 7 years, 12M€ in 2021 Managing opening new businesses with the sales team Symolia is a mobile solutions provider that deliver an interactive and engaging user experience using both NFC and 2D barecode technologies.

  • Sales & digital marketing Consultant

    Smyler

    April 2020-August 2022

    Smyler.live is the first all-in-one MarTech SaaS platform to help you organize, inform, inspire, engage, and boost your audience (internal and external) during live events, webinars, e-meetings, e-trainings, conventions, etc. Live video streaming web app + more than 15 animation apps: surveys, voting, Q&A, quizzes, brainstorming/post-it notes, keyword clouds, social walls, networking, and more.

  • Real estate negotiator

    Axo & Actifs Immobilier Paris RP

    November 2020-july 2022

    Real Estate Negotiator > advisory / valuation / purchase / sale / search

  • Consultant / Managing Director / Sales & Marketing

    Dialogues Solutions

    April 2014-june 2022

    Expert in commercial strategy and digital marketing, responsible for supporting business development by driving growth, digital transformation, and customer relations, while ensuring operational management and general management.

  • Country Manager

    ekomi-The Feedback Company

    September 2014-september 2015

    eKomi est le leader européen du marché des avis clients. Il fournit des évaluations et des avis certifiés sur les marques et les produits, ainsi que des enquêtes de marketing et de satisfaction en ligne et hors ligne. L'entreprise a généré plus de 40 millions d'avis certifiés et modérés. • Organisation et direction des ventes sur les marchés francophones • Conception et mise en œuvre de stratégies de communication et de vente pour les principaux secteurs verticaux en France

  • Cofounder

    Grafeez

    July 2010-March 2014

  • Business Development

    ikomobi - mobile native agency

    July 2010-september 2011

  • CEO ETO DIGITAL / Publicis (& Orange account director)

    Publicis ETO

    January 2009-June 2011

  • VP Business development Novedia Consulting & Novedia group head of telco & media markets

    Viseo digital

    January 2006-january 2009

    Managing up to 80 marketing consultants working for Orange Group : Dealing great contracts with Alcatel-Lucent, Auchan Telecom, British Telecom, Huawei, operators in Africa For Alcatel-Lucent: selling and managing a strategic mission to redefine the world position on content managed services For Huawei, consulting and lobying to win the RFQ of CRBT platforms

  • Business development director

    Electronic Art (EA mobile, ex Jamdat)

    2005-2006

  • Sales & marketing director

    123 multimedia / an Index Group company

    May 2003-november 2005

  • CEO / VP sales & marketing

    Tell me SA

    January 1998-May 2003

  • Big accounts & national dealers sales director

    Canon France

    May 1987-december 1997

Formation· 2
  • Master's in Strategic Business Management, Strategic Management & Multichannel Marketing

    ESCP Business SchoolESCP Business School

    1996-1998

  • Certificate of English

    École d'ingénieurs des Hautes Technologies et du NumériqueISEN

    1985-1986

Affiliations· 9
  • Art 4 Good

    Activist for good

    September 2023-Present
  • In-situ-art

    Artists market place - event - leasing

    2021-Present
  • France digital

    Member

    2019-Present
  • 100 000 Entrepreneurs

    Volunteer

    2023-2024
  • Time for the planet

    Partner

    2022-2024
  • Scientific board member

    euromediacast-consortium.eu

    2020-2024
  • Cercle des Leaders Activistes

    Member

    2019-2022
  • Asmodine

    Board Advisor

    2015-2019
  • Dialogfeed

    Sponsor

    2014
Biographie

Laurent Mayer est un expert du business development et de la transformation digitale, reconnu pour sa capacité à structurer et accélérer la croissance des entreprises.
Entrepreneur expérimenté, il a dirigé et restructuré plusieurs entreprises et business units, avec un focus sur la performance et la croissance.
Spécialiste des cloud services, du mobile business et du printing business, il accompagne les organisations dans leur transformation digitale.
Son parcours couvre la gestion de projets complexes, la direction de comptes clés et le management transverse.
Il a développé des solutions pionnières en social media, marketing 360° et contenus digitaux (musique, vidéo, images, jeux).
Fondateur de LMi, holding dédiée au conseil opérationnel et à l’investissement dans le digital, il a cofondé Grafeez, réseau multicanal de services print & cloud.
Il a également exercé des fonctions de CEO chez Dialogfeed, pionnier européen des social walls multi-écrans, et Engagement Partner chez eKomi, leader des ratings & reviews.

Ses réalisations incluent l’ouverture de franchises, la création de réseaux de distribution multicanaux et la mise en place de plateformes e-commerce intégrées.
Laurent Mayer a collaboré avec des acteurs majeurs des télécoms et des médias, tels qu’Orange, Bouygues, Alcatel-Lucent, TF1 et Universal.
Il a dirigé des équipes commerciales et marketing en France et à l’international, couvrant B2B, B2C, B2B2C et franchise.
Son expertise s’étend aux partenariats stratégiques, à la négociation de financements (LBO, VCs) et aux opérations de croissance externe.
Résolument digital business centric, il met en avant l’innovation et la performance pour accélérer la compétitivité des entreprises.
Communicateur et networker, il favorise la création de synergies durables et la mise en relation d’écosystèmes.
Optimiste et orienté résultats, il incarne une vision pragmatique et internationale du développement des affaires.

Expérience professionnelle
  • Entrepreneur coach

    Melcion, Chassagne & Cie

    September 2025-Present

  • Artist trainer and coach

    La Condamine

    March 2025-Present

    Training courses for illustrators, artists working in cinema, theater, and music, art schools and architecture schools, and all schools that need to introduce students to the entrepreneurial and commercial aspects of the fine arts, crafts, architecture, and other independent professions.

  • Art impact dealer & leaser

    Art & Financement

    June 2023-Present

    Art & Financement trades in works of art and offers impact art leasing developed by LMinvest, a brokerage firm that enables companies and professionals to finance their investments in works of art while paying less tax.

  • Marketing & Communication Consultant

    Dialog-Agency.com

    June 2020-Present

    Consulting agency in 360° marketing and digital communication: web, e‑commerce, phygital, social media, and hybrid events. Clients : • Carax.com • SportDocFestival.com • Go-4.art

  • Business Office France & international

    LM-Invest Consulting

    January 2011-Present

    LM-Invest Consulting is a strategic and operational consulting firm specializing in business development and marketing, which supports B2B companies with a 360° approach integrating digital commerce, sales, and marketing communications. It works on multichannel strategy, partnership management, digital transformation, and project management, covering a variety of sectors such as art, SaaS, IT, telecommunications, media, retail, and events. His mission also includes teaching and coaching entrepreneurs, supporting clients ranging from arts NGOs to innovative SaaS publishers, art market players, and industrial companies, in order to promote their growth and success in French and international markets.

  • shareholder / board advisor

    NS Cards SAS

    May 2006-Present

    Strategy & business developement on for a smart innovative prepaid card solution. You buy a prepaid card in a large european Point Of Sales network, and you can pay on line with your card

  • Development Manager

    Art Collector Invest

    April 2023-june 2024

    Development and marketing of art rental/leasing offers for businesses and professionals > Creation of a network of reseller partners: galleries, art dealers, art advisors, consulting firms, accountants, etc. > Building art collections / Art investment advice / CSR / Tax exemption => ArtCollectorInvest.com

  • Business Development

    Artmajeur

    January-may 2024

    ArtMajeur.com is an art market place world pioneer since 2000. Mission to launch 3 new B2B offers: Digitalisation solutions for 2 key art business players Art leasing offer to finance art investment in B2B and B2B2B Partnerships & communication strategy with art fairs, galleries & media + reshapping of the magazine

  • Business Office @ Head of Application Services

    Capgemini

    August 2022-August 2023

    Consulting Mission for Application Services HQ Working on 80 offers porfolio, marketing & communication Go to market offers: cloud, move to cloud, mainframe modernization, sovereignty & trusted cloud Focus on move to cloud business - digital transfo - ecommerce - CRM - UiUx - sustainability - cybersec Partnering with Adobe, AWS, Google, Microsoft Azure & Dynamics, OVHCloud, Salesforce, Service Now, ... Business development, big deal shaping, bid management multi practises, transverse group (Invent, CIS, Engineering, Sogeti)

  • Marketing Lecturer

    ESSEC Executive Education

    May 2016-December 2023

    Lecturer in strategy content/social media Exec MBA

  • Consultant Consultant

    THE-DIALOG.com

    April 2021-August 2022

    THE DIALOG is a spinoff of Smyler.live & Dialog Solutions SA: > With proven technologies and loyal customers, THE DIALOG is a digital agency expert in web communication @360°, social media & platform rethinking.

  • Senior Business Development Consultant

    SYMOLIA

    December 2021-July 2022

    Business development for SYMOLIA, smart tech service french company, fast growing in 7 years, 12M€ in 2021 Managing opening new businesses with the sales team Symolia is a mobile solutions provider that deliver an interactive and engaging user experience using both NFC and 2D barecode technologies.

  • Sales & digital marketing Consultant

    Smyler

    April 2020-August 2022

    Smyler.live is the first all-in-one MarTech SaaS platform to help you organize, inform, inspire, engage, and boost your audience (internal and external) during live events, webinars, e-meetings, e-trainings, conventions, etc. Live video streaming web app + more than 15 animation apps: surveys, voting, Q&A, quizzes, brainstorming/post-it notes, keyword clouds, social walls, networking, and more.

  • Real estate negotiator

    Axo & Actifs Immobilier Paris RP

    November 2020-july 2022

    Real Estate Negotiator > advisory / valuation / purchase / sale / search

  • Consultant / Managing Director / Sales & Marketing

    Dialogues Solutions

    April 2014-june 2022

    Expert in commercial strategy and digital marketing, responsible for supporting business development by driving growth, digital transformation, and customer relations, while ensuring operational management and general management.

  • Country Manager

    ekomi-The Feedback Company

    September 2014-september 2015

    eKomi est le leader européen du marché des avis clients. Il fournit des évaluations et des avis certifiés sur les marques et les produits, ainsi que des enquêtes de marketing et de satisfaction en ligne et hors ligne. L'entreprise a généré plus de 40 millions d'avis certifiés et modérés. • Organisation et direction des ventes sur les marchés francophones • Conception et mise en œuvre de stratégies de communication et de vente pour les principaux secteurs verticaux en France

  • Cofounder

    Grafeez

    July 2010-March 2014

  • Business Development

    ikomobi - mobile native agency

    July 2010-september 2011

  • CEO ETO DIGITAL / Publicis (& Orange account director)

    Publicis ETO

    January 2009-June 2011

  • VP Business development Novedia Consulting & Novedia group head of telco & media markets

    Viseo digital

    January 2006-january 2009

    Managing up to 80 marketing consultants working for Orange Group : Dealing great contracts with Alcatel-Lucent, Auchan Telecom, British Telecom, Huawei, operators in Africa For Alcatel-Lucent: selling and managing a strategic mission to redefine the world position on content managed services For Huawei, consulting and lobying to win the RFQ of CRBT platforms

  • Business development director

    Electronic Art (EA mobile, ex Jamdat)

    2005-2006

  • Sales & marketing director

    123 multimedia / an Index Group company

    May 2003-november 2005

  • CEO / VP sales & marketing

    Tell me SA

    January 1998-May 2003

  • Big accounts & national dealers sales director

    Canon France

    May 1987-december 1997

Formation
  • Master's in Strategic Business Management, Strategic Management & Multichannel Marketing

    ESCP Business SchoolESCP Business School

    1996-1998

  • Certificate of English

    École d'ingénieurs des Hautes Technologies et du NumériqueISEN

    1985-1986

Affiliations
  • Art 4 Good

    Activist for good

    September 2023-Present
  • In-situ-art

    Artists market place - event - leasing

    2021-Present
  • France digital

    Member

    2019-Present
  • 100 000 Entrepreneurs

    Volunteer

    2023-2024
  • Time for the planet

    Partner

    2022-2024
  • Scientific board member

    euromediacast-consortium.eu

    2020-2024
  • Cercle des Leaders Activistes

    Member

    2019-2022
  • Asmodine

    Board Advisor

    2015-2019
  • Dialogfeed

    Sponsor

    2014