Frédéric Lefret is an executive, entrepreneur and recognised expert in the strategic use of artificial intelligence, process automation and digital transformation. His career unfolds at the intersection of technological innovation, strategy, education and influence, with a strong focus on operational impact and value creation.
Since 2019, he has been the Founder and CEO of Immersive Talent Agency (ITA), where he advises public and private organisations on the design and deployment of AI roadmaps, executive and workforce AI literacy, and the development of AI personas and high-impact automation solutions. Acting as an AI AMO, strategic sparring partner and keynote speaker, he has contributed to the delivery of more than 100 innovation projects in France and internationally.
His expertise is grounded in a deep understanding of the human, organisational and cultural dimensions of digital transformation. He advocates a vision of artificial intelligence as a lever for skills augmentation, strategic sovereignty and the reinvention of work, in service of professions, performance and informed decision-making.
Deeply engaged in education and skills ecosystems, Frédéric Lefret holds and has held numerous leadership and governance roles. He is notably an auditor at the IH2EF – Institute for Advanced Studies in Education and Training, where he participates in the executive cycle “Work, Skills, Education: Which Futures?”, contributing to forward-looking reflections on the evolution of work, competencies and training systems.
In parallel, he serves as president of organisations dedicated to strategy, engineering and civil dialogue, and is an active member of influence and strategic reflection networks. His professional trajectory also includes senior responsibilities in vocational training, skills development, regulation, institutional communication and strategic development, spanning the private sector as well as public and parapublic environments.
Professional Experience· 4
Founder
Immersive Talent Agency (ITA)
2017-Present
Supporting organizations in designing and deploying effective AI‑driven strategies by combining expert monitoring, tailored AI culture-building, process engineering, and the creation of operational tools to accelerate their transformation.
Chairman
CERF FORMATION
2017-Present
Designing and delivering Artificial Intelligence training programs by leveraging pedagogical engineering, skills development, and digital transformation to support the evolution of professional and HR practices.
Teacher
EFAP ISCOM
2017-Present
Teaching digital marketing strategy and AI applications in communication while designing innovative academic programs, including the Specialized MBA in Beauty Digital Marketing.
Director of Communications, Ministerial Advisor
NEXEM, Ministerial office
1997-2017
Education· 2
Blockchain and NFT
2021
Communication and Media
EFAP - Ecole des nouveaux métiers de la communication
1990-1992

