Hafid Ouchene is a seasoned expert in commercial and marketing strategy for B2B and B2B2C, with more than 17 years of experience in France and internationally. Before founding G&O strategy.AI, he held senior positions in global groups such as Schindler, KONE France, and CBRE, where he led business development, key account prospecting, and digital innovation initiatives. His outstanding performance earned him several distinctions, including Top Performer Schindler (2010, 2011), Sales Champion KONE France (2018), and Great Innovation CBRE (2018).
A graduate of Polytech Clermont-Ferrand in engineering, Hafid Ouchene combines a strong scientific background with hands-on expertise in management and business development. Fluent in French, English, Spanish, and Arabic, he regularly speaks at conferences and serves on juries addressing artificial intelligence applied to commercial performance. He is also an active contributor to professional networks, notably the COMEX 40 of MEDEF.
Through G&O strategy.AI, he now supports companies in the transformation of their growth strategies, embedding AI at the core of prospecting, marketing, and customer relationship processes. His vision is rooted in a pragmatic and innovative approach, turning data into powerful levers for efficiency and measurable results.
Professional Experience· 8
CEO
G&O strategy.AI
November 2024-Present
Strategic AI advisory for executives: designing AI roadmaps aligned with business goals. Applied AI for commercial performance (prospecting, segmentation, sales steering). Recruitment and interim management for AI, data, and sales transformation roles. Proprietary tools for AI governance, conversational workflows, and automated strategic monitoring. M&A expertise to secure investments and unlock AI-driven synergies.
Head of Automatic Doors in the French Federation
Actibaie Group 🇫🇷
2023-2November 2025
Managing Director & Sales & Marketing Director
BBC Bircher Smart Access
January 2021-April 2025
BBC Bircher Smart Access – Innovative sensor solutions for smart access systems
National Customer Solution Engineering Manager
KONE-Helsinki, Usimaa, Finlande
January 2018-january 2021
Key Account Sales manager, Services and products, France Turn over
KONE
February 2015-january 2018
Business Unit Manager
SNCF-Strasbourg
August 2012-August 2015
Regional Key Account Manager
Schindler Group-Suisse
August 2009-August 2012
Area Sales Manager
Schindler Group-Nancy
June 2008-August 2009
Education· 3
Top Management, Governance & Administrator
Science Po
June 2022-July 2022
English management
Confluence Formation
June 2021-Dcember 2021
Engineering degree with a specialization in finishing work, electrical and electronic engineering
Polytech Clermont
2005-2008
Awards & Honors
Innovation Award at the CBRE Great Idea Competition
2018
Top Performer KONE
2017
Sales Champion KONE
2018
Top performer Schindler Group
2010 and 2011
Top graduating student
2008
Affiliations· 1
Comex40 du Medef
Member
January 2023