Laurent Mayer is an expert in business development and digital transformation, recognized for his ability to structure and accelerate corporate growth.
An experienced entrepreneur, he has led and restructured several companies and business units, with a strong focus on performance and growth.
A specialist in cloud services, mobile business, and the printing industry, he supports organizations in their digital transformation.
His career spans the management of complex projects, key account leadership, and transversal management.
He has developed pioneering solutions in social media, 360° marketing, and digital content (music, video, images, games).
Founder of LMi, a holding company dedicated to operational consulting and digital investment, he co-founded Grafeez, a multichannel network of print & cloud services.
He also served as CEO of Dialogfeed, the European pioneer in multi-screen social walls, and Engagement Partner at eKomi, the European leader in ratings & reviews.
His achievements include the launch of franchises, the creation of multichannel distribution networks, and the implementation of integrated e-commerce platforms.
Laurent Mayer has collaborated with major telecom and media players such as Orange, Bouygues, Alcatel-Lucent, TF1, and Universal.
He has managed commercial and marketing teams in France and internationally, covering B2B, B2C, B2B2C, and franchise models.
His expertise extends to strategic partnerships, financing negotiations (LBOs, venture capital), and external growth operations.
Resolutely digital business centric, he emphasizes innovation and performance to boost corporate competitiveness.
A communicator and networker, he fosters the creation of sustainable synergies and the connection of ecosystems.
Optimistic and results-driven, he embodies a pragmatic and international vision of business development.
Professional Experience· 24
Entrepreneur coach
Melcion, Chassagne & Cie
September 2025-Present
Artist trainer and coach
La Condamine
March 2025-Present
Training courses for illustrators, artists working in cinema, theater, and music, art schools and architecture schools, and all schools that need to introduce students to the entrepreneurial and commercial aspects of the fine arts, crafts, architecture, and other independent professions.
Art impact dealer & leaser
Art & Financement
June 2023-Present
Art & Financement trades in works of art and offers impact art leasing developed by LMinvest, a brokerage firm that enables companies and professionals to finance their investments in works of art while paying less tax.
Marketing & Communication Consultant
Dialog-Agency.com
June 2020-Present
Consulting agency in 360° marketing and digital communication: web, e‑commerce, phygital, social media, and hybrid events. Clients : • Carax.com • SportDocFestival.com • Go-4.art
Business Office France & international
LM-Invest Consulting
January 2011-Present
LM-Invest Consulting is a strategic and operational consulting firm specializing in business development and marketing, which supports B2B companies with a 360° approach integrating digital commerce, sales, and marketing communications. It works on multichannel strategy, partnership management, digital transformation, and project management, covering a variety of sectors such as art, SaaS, IT, telecommunications, media, retail, and events. His mission also includes teaching and coaching entrepreneurs, supporting clients ranging from arts NGOs to innovative SaaS publishers, art market players, and industrial companies, in order to promote their growth and success in French and international markets.
shareholder / board advisor
NS Cards SAS
May 2006-Present
Strategy & business developement on for a smart innovative prepaid card solution. You buy a prepaid card in a large european Point Of Sales network, and you can pay on line with your card
Development Manager
Art Collector Invest
April 2023-june 2024
Development and marketing of art rental/leasing offers for businesses and professionals > Creation of a network of reseller partners: galleries, art dealers, art advisors, consulting firms, accountants, etc. > Building art collections / Art investment advice / CSR / Tax exemption => ArtCollectorInvest.com
Business Development
Artmajeur
January-may 2024
ArtMajeur.com is an art market place world pioneer since 2000. Mission to launch 3 new B2B offers: Digitalisation solutions for 2 key art business players Art leasing offer to finance art investment in B2B and B2B2B Partnerships & communication strategy with art fairs, galleries & media + reshapping of the magazine
Business Office @ Head of Application Services
Capgemini
August 2022-August 2023
Consulting Mission for Application Services HQ Working on 80 offers porfolio, marketing & communication Go to market offers: cloud, move to cloud, mainframe modernization, sovereignty & trusted cloud Focus on move to cloud business - digital transfo - ecommerce - CRM - UiUx - sustainability - cybersec Partnering with Adobe, AWS, Google, Microsoft Azure & Dynamics, OVHCloud, Salesforce, Service Now, ... Business development, big deal shaping, bid management multi practises, transverse group (Invent, CIS, Engineering, Sogeti)
Marketing Lecturer
ESSEC Executive Education
May 2016-December 2023
Lecturer in strategy content/social media Exec MBA
Consultant Consultant
THE-DIALOG.com
April 2021-August 2022
THE DIALOG is a spinoff of Smyler.live & Dialog Solutions SA: > With proven technologies and loyal customers, THE DIALOG is a digital agency expert in web communication @360°, social media & platform rethinking.
Senior Business Development Consultant
SYMOLIA
December 2021-July 2022
Business development for SYMOLIA, smart tech service french company, fast growing in 7 years, 12M€ in 2021 Managing opening new businesses with the sales team Symolia is a mobile solutions provider that deliver an interactive and engaging user experience using both NFC and 2D barecode technologies.
Sales & digital marketing Consultant
Smyler
April 2020-August 2022
Smyler.live is the first all-in-one MarTech SaaS platform to help you organize, inform, inspire, engage, and boost your audience (internal and external) during live events, webinars, e-meetings, e-trainings, conventions, etc. Live video streaming web app + more than 15 animation apps: surveys, voting, Q&A, quizzes, brainstorming/post-it notes, keyword clouds, social walls, networking, and more.
Real estate negotiator
Axo & Actifs Immobilier Paris RP
November 2020-july 2022
Real Estate Negotiator > advisory / valuation / purchase / sale / search
Consultant / Managing Director / Sales & Marketing
Dialogues Solutions
April 2014-june 2022
Expert in commercial strategy and digital marketing, responsible for supporting business development by driving growth, digital transformation, and customer relations, while ensuring operational management and general management.
Country Manager
ekomi-The Feedback Company
September 2014-september 2015
eKomi est le leader européen du marché des avis clients. Il fournit des évaluations et des avis certifiés sur les marques et les produits, ainsi que des enquêtes de marketing et de satisfaction en ligne et hors ligne. L'entreprise a généré plus de 40 millions d'avis certifiés et modérés. • Organisation et direction des ventes sur les marchés francophones • Conception et mise en œuvre de stratégies de communication et de vente pour les principaux secteurs verticaux en France
Cofounder
Grafeez
July 2010-March 2014
Business Development
ikomobi - mobile native agency
July 2010-september 2011
CEO ETO DIGITAL / Publicis (& Orange account director)
Publicis ETO
January 2009-June 2011
VP Business development Novedia Consulting & Novedia group head of telco & media markets
Viseo digital
January 2006-january 2009
Managing up to 80 marketing consultants working for Orange Group : Dealing great contracts with Alcatel-Lucent, Auchan Telecom, British Telecom, Huawei, operators in Africa For Alcatel-Lucent: selling and managing a strategic mission to redefine the world position on content managed services For Huawei, consulting and lobying to win the RFQ of CRBT platforms
Business development director
Electronic Art (EA mobile, ex Jamdat)
2005-2006
Sales & marketing director
123 multimedia / an Index Group company
May 2003-november 2005
CEO / VP sales & marketing
Tell me SA
January 1998-May 2003
Big accounts & national dealers sales director
Canon France
May 1987-december 1997
Education· 2
Master's in Strategic Business Management, Strategic Management & Multichannel Marketing
ESCP Business SchoolESCP Business School
1996-1998
Certificate of English
École d'ingénieurs des Hautes Technologies et du NumériqueISEN
1985-1986
Affiliations· 9
Art 4 Good
Activist for good
September 2023-PresentIn-situ-art
Artists market place - event - leasing
2021-PresentFrance digital
Member
2019-Present100 000 Entrepreneurs
Volunteer
2023-2024Time for the planet
Partner
2022-2024Scientific board member
euromediacast-consortium.eu
2020-2024Cercle des Leaders Activistes
Member
2019-2022Asmodine
Board Advisor
2015-2019Dialogfeed
Sponsor
2014





